Their story

At SHEL we create timeless products that will become your everyday favorites. We believe that great style must be socially responsible. Our products are always made in the USA, which reduces our carbon footprint and ensures transparency. We will always stay true to our values, and continue to evolve our process to further minimize our environmental impact. We use recycled materials, including locally sourced textiles that are woven from recycled plastic bottles. Our new collection features organic cotton that we hand dyed with natural pigments. As a member of 1% For The Planet, we donate 1% of our annual revenue to environmental causes.