"Working with Cityhome was an absolute pleasure. I love to work with brands as they develop their identities and grow and play a small part in their growth.

I absolutely loved the concept behind Cityhome, as a designer based in the Brighton, UK, a city full of small independent shops I could see the demand for a service like Cityhome not only in Massachusetts where they first launched, but across the US and globally.

In conversation with the team at Cityhome, we talked through the key concepts behind the brand supporting small businesses, boutiques and brands, and in turn supporting your local community. There were also design considerations to support the carbon-neutral ethos of the business.

Overall, with so many lifestyle-focused brands sitting under the Cityhome umbrella we needed to create a coherent brand identity that could sit with multiple other lifestyle brand identities. The brand needed to have the feeling of support and warmth to customers using the service.

The logotype is a display serif font, holding a sense of familiarity, and the bespoke curved tops of the letterforms feel soft and welcoming. The i, h and m particularly have a supporting feel, holding the letters and shapes that sit above them - giving a connected and supportive feel to the identity.

We created a brand palette that felt natural for online elements and packaging materials are printed on recycled and sustainable stocks with a black and white palette to keep printing minimal and sustainable.

I can’t wait to see what is next for Cityhome, and hope to be involved as the brand develops too."