Pirelli 150th Anniversary Prestige Bundle Cycling Kit
Pirelli launches the P ZERO Race 150° clincher, dedicated to the 150th anniversary of the company, which began its tire production with a bicycle one.
The celebratory tire debuted on Trek-Segafredo World Tour team bikes during the just-concluded Giro d'Italia.
The P ZERO Race 150° is made in Italy: it is produced at the renovated Pirelli plant in Bollate, near Milan. It offers all the appreciated features of the original P ZERO Race tire, and it’s adorned with an exclusive gold livery, and dedicated packaging.
There are more than 110 years of Pirelli's successes and sporting history, but the one with the bicycle is the company's oldest link with sport, as evidenced by the rich archive, preserved and enhanced by the Pirelli Foundation, that document this long business history.